Allentown Logo Usage
General Usage Guidelines
- The Logo consists of two elements fixed to make a single mark: Brand Name and Tagline
- The Brand Name and Tagline should always be used together
- NEVER CHANGE THE CONFIGURATION OR ALTER THE PROPORTIONS OF THESE ELEMENTS. Do not remove the Registered Trademark (®) symbols from the Logo
- To make sure it is not encroached upon, the Logo must at least have the value of "2x" on every side (where x = the width of the stem of the letter "l" represented by the grid shown below)
- This minimum spacing is not required when the Logo is placed over a photograph with an even texture
- YOU CAN INCREASE THESE MARGINS BUT SHOULD NEVER REDUCE THEM
The Logo should only be shown in black, white, or blue. Do not use any other colors or alter the Logo in any way.
Available Logo File Types
- Use CMYK EPS files for logos being used in print projects
- EPS logos will have a transparent background
- EPS files can be resized to any dimension without losing image quality. EPS is the preferred format for large-format printing (posters, banners, etc.)
- NOTE: RGB EPS files can be imported into Microsoft Office projects (PowerPoint and Word)
- This file type is used for screen, web or Microsoft Office projects (PowerPoint and Word)
- Can be opened with most programs
- JPG logos do not have a transparent background (background is white)
- NOTE: JPG files will lose image quality if resized to a larger size. To create a larger custom-size JPG, open an EPS logo file in Adobe Illustrator (or other vector graphics program) and resize as needed. Then export a new JPG at that size
- Often used for logos and graphics in web and screen projects
- Can be opened with many programs
- PNG logos will have a transparent background
- NOTE: PNG files will lose image quality if resized to a larger size. To create a larger custom-size PNG, open an EPS logo file in Adobe Illustrator (or other vector graphics program) and resize as needed. Then export a new PNG at that size.
Brand Color Palette
- In non-black & white, non-product specific circumstances where only one color from the Palette can be used, DEEP BLUE should always be used and applied in the format most appropriate for its application (CMYK, RGB, Hexadecimal, or PMS).
In non-black & white, non-product specific circumstances where two colors can be used, precedence (greatest color coverage, visual dominance) should be given in the following order:
- DEEP BLUE
- DEEP RED
- All colors should be applied in the format most appropriate for the application (CMYK, RGB, Hexadecimal, or PMS).
Merriweather Sans Bold
Merriweather Sans is a low-contrast semi-condensed sans-serif text typeface family designed to be pleasant to read at very small sizes. Merriweather Sans is traditional in feeling despite the modern shapes it has adopted for screens.
Merriweather was designed to be a text face that is pleasant to read on screens. It features a very large x height, slightly condensed letterforms, a mild diagonal stress, sturdy serifs and open forms.
Open Sans is a sans-serif typeface designed by Steve Matteson and commissioned by Google.
If you have any questions regarding the usage of fonts or the creation of design elements relating to Allentown, LLC, please contact Allentown Marketing for assistance:
Joe Romano, Director of Marketing
609-259-7951 or 800-762-2243
"ALLENTOWN", the "ALLENTOWN LOGO", and "Improving Life – it's in our DNA." are registered trademarks of Allentown, LLC.